Compared to LCDs, today’s dominant flat panel display (FPD) technology, OLEDs are capable of providing markedly better performance features. Thinner, lighter and more attractive, OLEDs offer much faster response times, wider viewing angles, higher contrast ratios and brighter, more saturated colors - for a more enjoyable viewing experience. With operating lifetimes now in the tens of thousands of hours, OLEDs, with Universal Display’s proprietary UniversalPHOLED® technology, can also be more energy efficient than LCDs.
OLEDs also have the potential to be cost effective. They have fewer processing steps and are also less materials and equipment intensive than today’s LCDs. As OLED manufacturing technologies mature, OLED production yields should continue to improve and larger-scale equipment be brought on line. As a result, production costs will continue to decrease - ultimately enabling OLEDs to outperform LCDs on a cost basis.
With so many exciting product capabilities, it’s not surprising that leading market analysts, including DisplaySearch and iSuppli, project that the OLED market will grow rapidly over the next few years. For example, DisplaySearch projects that OLED display revenues will grow to nearly $6 billion in 2015. While passive-matrix OLEDs are expected to maintain a share of the market, most of this revenue growth is expected to come from active-matrix OLED products including a variety of small-area displays for mobile phones and other consumer electronics applications and the introduction of notebook PCs and OLED TVs during the period.